HardGrinder是由知名樂團“閃靈”的吉他手Jesse與一群志同道合的設計師自創的潮服品牌,旨在提供具有地下樂團 (underground) 文化風格的單品。以一位音樂家為出發點,Jesse一直扮演著台灣地下音樂崛起重要的角色。為了進一步擴大自己對這一塊的激情,他希望能藉由此品牌的設計概念近一步傳播他獨特的信仰與精神。

HardGrinder代表韌性 (toughness) ,毅力 (persistence),與改革 (reformation),也代表品牌對自創商品視覺與品質的最高堅持。每一組系列的設計繼承一個中心思想,並已創意大膽的風格呈現,因此每件單品的數量是限量發行。該品牌也會跟其他地下樂團合作聯名設計,我們期待這些令人振奮的單目在不久的將來問世。

HardGrinder也將扮演一個愛好音樂族群與樂團的平台,品牌目前正在與著名的音樂活動主辦單位 “魔工廠"協力舉辦許多中大型的演唱會,希望藉由活動把所有的音樂人結合一體分享相同的興趣。

HardGrinder將抱著不妥協的態度,把持自我的風格,就像我們品牌的口號一樣 - there is no imitation, 絕對堅持走出一片自己得舞台。請大家更共襄盛舉。

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HardGrinder was founded by guitarist, Jesse Liu, from the leading band " Chthonic " and a group of designers, aiming to create outfit for the local underground culture. Jesse is a true artist and has played an important role in raising of metal music culture in Taiwan. To further expand his passion for the culture, he formed the brand hoping disseminate his belief and spirit for the community through design concepts.

HardGrinder represents toughness, persistence, and reformation. Commodity is not what we are pursuing. Every design series inherits a central theme and given with bold creativity, therefore, will come in limited quantity. The brand also collaborates with some leading underground bands on design integrated goods for their fans. We look forward to more of these exciting items in the near future.

In addition, HardGrinder also acts as a platform between enthusiasts about the music culture and artists, currently partnering with a prominent music event organizer: MetalGrindingFactory (MFG) in holding many major music festivals Island wide. Together we aim to bring all of the music people together on the same path.

Individualism is above everything. HardGrinder exists attitude and its uniqueness. As our slogan put it "there is no imitation" Join us and let the underground flourish again!~